Microsoft Ditches Yahoo, Google Picks Up Marbles

Despite its long-term issues, Microsoft today is in a better position with its shareholders than Yahoo, Matt Eventoff, president of PPS Associates, told the E-Commerce Times. "Right now, Yahoo is worth significantly less than the offer they just turned down. Not only that, it didn't provide a grand master plan that showed what they could do to be worth $37 per share."

There are a lot of Microsoft shareholders relieved the company didn't decide to strain to digest a $44 billion acquisition. "The company can just continue to make smaller acquisitions," added Eventoff.

Indeed, both Microsoft and Yahoo have all but crowned Google as the industry titan to beat with their public posturing. All Google has had to do was sit back and enjoy the attention, PPS Associates' Eventoff said. A company promoting itself as a titan is one thing. "To have your competitors do it for you -- well, even Google couldn't pay for that kind of marketing."