Joe Roberts is the 55 year old Speaker of the New Jersey General Assembly. When you Google "Speaker Joe Roberts gets technology" nothing relevant comes up. That’s a shame, because he definitely “gets” technology.
Roberts has come up with an innovative, and long overdue, use of the video medium, and YouTube, to create a video press release.
This is not a campaign video - it doesn’t appear that Roberts is running for election this year. What it is a successful attempt to bring press releases into the 21st Century. How is this different than a traditional press release?
Let’s start with the some of the most important points — it is much more personal and considerably more authentic. It allows viewers to watch your movement, read your body language, your eyes, and the inner dialogue that is often visible but rarely written about. Accountability - it requires you to directly own what you say — no more blaming an aide or a journalist for a misstatement.
You have to interact with another medium, the camera, as well as the person operating it. If forces you to focus your message — appearing scattered or too detailed in this medium is a guarantee that viewers will tune you out.
What are the risks in doing this as opposed to issuing another press release? It makes messaging and presentation more important than ever. What are some of the benefits? People are more likely to listen and pay attention. Your delivery and message give you a real opportunity to stand out from the information blast that comes at us every day — not to mention that your release won’t be removed from the fax and thrown in the garbage (the reality for the vast majority of press releases).
Political leaders should take heed — if you want to be effective, if you want to get your message across, this is what the future looks like.
Kudos to Joe Roberts for having foresight, the initiative to take a dying medium and breathing new and creative life into it, and for having the guts to take a risk. It worked.
Are you tired of having one way conversations with people where you feel that you are talking “at” people, or that people are talking “at” you? Are your afraid that your message will never break through the clutter of information that comes at us 24/7? Interested in how people feel about your issue, or issues?
Queen Rania of Jordan illustrates the way to prevent that from happening. She is not running for office. She is not “pitching” anything directly. She is not “pushing” information on people. Instead, what she is doing is engaging in an interactive dialogue — and not on the easiest or least controversial of subjects.
Her message is crystal clear — clear up perceived misconceptions concerning the Arab community. The jury is still out on how successful the project will be, as this is only the first installment, however Queen Rania should be commended for even making the attempt.
Yesterday the Chairman of the Federal Reserve, Ben Bernanke, testified before the Congress’ Joint Economic Committee, and today before the Senate Banking Committee.
There were two very serious issues on agenda, the Bear Stearns bailout and the possibility of recession.
The Fed Chairman, regardless of who occupied the seat, has always had the power to move international markets dramatically with one statement. Communications and messaging skills are crucial for this position, as how you say it is sometimes, if not always, as important as what you say.
Watch the two clips from the past two days. Chairman Bernanke is clearly reading prepared remarks, making very little effort to make any eye contact at all.
The Chairman crossed his arms, uncomfortably, for the majority of his testimony. His voice is a flat line monotone, with absolutely no inflection in it at all.
The fact is if you listen to the testimony the news was not all negative. There was some reassurance in the words written before him; however the verbal and non-verbal cues were far from reassuring.
Imagine this same presentation, but rather than a monotone, there was inflection, solemn where necessary and upbeat where appropriate (and there were definitely appropriate times).
Rather than sitting with arms crossed, arms open, being a bit more expressive. If the Chairman made eye contact, took time in between thoughts, repeated key messages — such as ‘I remain confident in our economy’s long term prospects.”
To quote from a legend of public speaking success, Roger Ailes, “You are the message.” When you are sending a different message than the words you are speaking, you are not delivering the message you think you are.